The company started in 1986 when Elsie Chua envisioned becoming a recognized leader in the real estate organization. As the Managing Director of Silverland Realty & Development Corporation, she started to build and sell residential houses catering to the middle income market.
In the 1990s, Elsie Chua continued to build more projects such as the Crisanta Tower in Pasig, Platinum 1000 and Platinum 2000 both in Greenhills, San Juan. During that time, she also took a bold step by introducing Millennium Plaza Hotel in Makati City, a full service apartment hotel, which was operated by the Mercure Group. It is also an innovative real estate idea that challenged the more popular condotel concept at that time.
With the success of Elsie Chuas career in marketing real estate properties, she finally decided to form her own company in 1994 which was named the Quadrillion Marketing Corporation.
Quadrillion was anchored in the same pillars that were built by her years of expertise and amassed strengths in:
- Create effective marketing
- Bring innovative real estate concepts to the market.
- Fast turnover of project inventory through a competent sales force
- Responsible stewardship for client investments.
In the name of giving the most focused services to clients, CDC Holdings Inc. established the following core businesses to address their specific needs:
- Property Development
- Property Management
- Sales and Marketing
- Related Services
At present, the company has now become one of the recognized and respected leaders in the real estate industry, both locally and globally. Having one of the largest networks covering both domestic and global markets; CDC Holdings Inc. has now over 300 sales professionals and 144 marketing representatives in different global offices. Some of the companys developments and projects include Lions Park Residences, La Joya De Sta. Rosa, Quadrillion Mansions, Millennium Plaza and Somerset Millennium Suites.